Echo Yang

MARKETING EXPERT

EXPERIENCE

Marketing Manager for ANNA SUI / PAUL&JOE comsmetics

行銷經理

@Albion CO., LTD Taiwan branch 奧碧虹

Oct, 2017 - May, 2021

Marketing Manager for L'HERBOFLORE 行銷經理

@MIKOBEAUTÉ International Co., Ltd. 霈方國際

Nov, 2012 - Apr,2014

Trade Marketing Manager for Biotherm 通路行銷經理

@L’ORÉAL Taiwan 萊雅

July, 2010 - Jan, 2012

Accomplish the task of launching ANNA SUI/ PAUL&JOE back to Taiwan cosmetic market and build the team within 6 months.

Lead 2 manpower to respond for Marketing plan and execution. We strive for deliver average 14% continual sales growth in 3

years.

六個月內成功帶領ANNA SUI/PAUL&JOE回歸台灣市場並建構團隊。帶領2人團隊負責行銷規劃與執行。我們努力達成連續三年呈交出平均14% 業績成長率。

Create Taiwan NO.1 mask brand L'HERBOFLORE from product development, brand promotion to marketing planning. Deploy over NT$100M annual sales with around 25 counters.

開創台灣NO.1面膜品牌蕾舒翠從產品開發、品牌推廣到營銷策劃。

以兩岸25個專櫃，創造一年超過一億業績。

Mainly responsible for Biotherm trade marketing plan and directly report to brand manager. Consecutive 2 years, turn over the dropping trend of Biotherm and deliver positive growth sales during mega promotional period.

主要負責Biotherm母親節和周年紀念計劃，並直接向品牌經理報告。連續2年扭轉2010年Biotherm的下降趨勢，因其在大促檔期達成業績正成長。